Here you find
Programs of our workshops
1 day workshop UNBLOCK THE POWER OF YOUR SALES FORCE!
5 day DELTA T-Selling Consultants School
Details about DELTA T-Selling
Lead sales as a business system - not just as sales processes
Resolve the constraints in your sales system - instead of cutting cost
Sales strategy and operational sales plan
Tools for the Chief Sales Officer
Software for TOC logic trees
Form "One Page Operational Sales Plan" (MS Excel)
Excerpts from our book UNBLOCK THE POWER OF YOUR SALES FORCE!
Theory of constraints for the Chief Sales Officer
Product sales management
Books we recommend to the Chief Sales Officer
Recommended books
Case study HINCKEL which we use in our MBA Courses
Case study HINCKEL in English language
Case study HINCKEL in Spanish language
Newsletter Archive
August 2010: Sales strategy and operational plan
Conversion optimization
How to increase sales of your online shop - Five recommendations to help you increase the conversion rate for your website - Interested in improving the performance of your online shop? - About the author
By Lotte Larsen
Partner, mindberry (partner in Delta Institute's expert network)
The Chief Sales Officer's question: How to increase sales of our online shop?
The answer: Increase your conversion rate
Conversion Rate Optimization(*)
Among e-marketers Conversion Rate Optimization(*) has become popular to turn more visitors into customers. Conversion Rate Optimization is one of the easiest and fastest ways to increase sales without spending more money on advertising. As an added benefit, it gives you the opportunity - when approached with a structured test plan – to better understand your visitors’ objections and needs. This makes it easier to make the right decisions for future investments for your online shop.
(*) Conversion Rate Optimization: the science of increasing the percentage of visitors to an online shop who take a desired action such as the purchase of a product, a subscription to a newsletter, or simply a click to another page.