The job of top management
Dick Hackborn (who led H-P into the printer business) gave the best definition of the job of top management we ever found: "The job of top management is to see the waves of the future and make the company ride them".
Both seeing and riding waves are extremely difficult tasks – as we see in the history of companies: a history of waves seen and well ridden and of waves not seen or not mastered.
Operational leadership: Leading execution of the operational plan
We use the term strategy in the sense of Sarv Singh Soin (in his book “Total Quality Essentials” he calls it business planning): Designing a business strategy is a set of steps (analysis and decision) to see waves and plan how to ride them.
Chapter 6 of this model is the operational plan – defining who will do what to achieve process performance resulting in the business achieving its operational goal(s).
Operational company management
- Operational planning and leadership of revenue generating units - companies, business units, divisions
- Operational planning and leadership of start ups
- Operational leadership of mergers and acquisitions
Operational sales leadership (Chief sales officer's task)
- Operational planning and leadership of sales units - geographical sales, sales channels, key account sales, must win opportunities
Operational product line management
- Either in hierarchical or in matrix responsibilities
Operational supply chain management
- Manufacturing, logistics/installation consisting of one single or separated units