Example Regional sales organization
Next webinars "Agile business management"
Vienna, Austria
Regional sales organizations comprise units organized by geographic market segments.
This example sales organization has three levels: Company, Regions and countries.
Starting from the top level you agree to sales goals for each Region and - within each Region - for each country. (Black arrows in picture)
More about the "goals top-down, plans bottom-up" principle in book SURF THE WAVES OF OPPORTUNITY, Chapter 6 "Right operational plans". (Website, Look inside)